The State of Content Entrepreneurs: Motivation and Pay Trends

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Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.

The report was based on data from a survey of more than 1,400 people who earn income from creating content like social media posts, podcasts, and online courses.

Some 78% of respondents say a benefit of being a content entrepreneur is independence, 73% say a benefit is the ability to pursue a passion, and 69% say a benefit is flexible work hours.

Benefits of being a content entrepreneur

Some 41% of full-time content entrepreneurs say their work is supporting at least one person, compared with 6% of content entrepreneurs who do it as a side gig.

Content entrepreneurs' financial maturity

Respondents say it takes 26 months, on average, to grow a content entrepreneurship business to the point that revenue can support one person.

How long it takes to build a successful content business

The median amount full-time content entrepreneurs say they’ve invested in their business is $10,000.

The median gross revenue for full-time content entrepreneurs is $50,000, with that number rising to $125,000 for content entrepreneurs with seven or more years of experience.

How much money content entrepreneur's businesses bring in

About the research: The report was based on data from a survey of more than 1,400 people who earn income from creating content like social media posts, podcasts, and online courses.