What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than
Category: business
MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021
The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that
How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Sales are the engine of your business, and the ability to make sales hinges on the value you provide to
Seven Resolutions Managers Can Make for 2021 [Infographic]
Considering all the changes and disruptions of 2020, it’s often been difficult for managers to focus on how their staff
What Digital Marketing Execs Want to Improve in the Year Ahead
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according
Five Differences Between Branding and Direct Response Every Marketer Should Know
Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base,
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your audience like an algorithm would?
Why Digital Marketers Should Be Targeting Gen X and Baby Boomers
The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever
How to Effectively Outsource Product Marketing Content
First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex
10 Facebook Trends to Watch in 2021 [Infographic]
Although Facebook is now more than 15 years old, it remains a work in progress: Tools, technologies, and content formats