Many buyers are hesitant to try new B2B technology vendors and products, but they can be persuaded to do so
Category: business
Three Activities to Prioritize for Maximum Marketing ROI in 2021
Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit,
The Great SEO Question: Is Backlinking Dead? [Infographic]
For many years, a key search engine optimization strategy was to garner as many backlinks as possible pointing to your
The Biggest Frustrations of Content Managers [Infographic]
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack
Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic
The cascading effects of COVID-19 have affected global business in more ways than can be counted, and likely in ways
The Most Impactful Emerging Marketing Technologies
Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact
How to Build a Content Marketing Funnel That Will Drive Sales
Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and
11 Email Design Trends to Watch in 2021
Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year? Start keeping an eye
The Top Barriers to Creating Great B2B Content
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process,
Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021
2020 didn’t turn out to be quite what we expected, but I like to remind myself of a famous quote