Listen NEW! Listen to article The problem with “ready, aim, fire” is the “aim” part. In the world of customer
Category: business
What Is Curated Content? Eight Things to Know [Infographic]
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LinkedIn Data on Marketing Jobs: ‘The Great Reshuffle’ Is Real
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research
It’s Time the Communications Department Is Seen as a Revenue Generator
Listen NEW! Listen to article Communications is often a misunderstood discipline. It seems to have loose ties to a company’s
How Employers Can Foster a Stronger Culture and Reduce Burnout
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Listen NEW! Listen to article Email remains one of the most direct and effective channels for communicating with customers, and
Creative Best Practices for TikTok [Infographic]
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The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences,
How to Align Content to the Buyer’s Journey for Increased Conversions
Listen NEW! Listen to article Conversions have always been a vital metric of success in marketing, and the rise of
Four Things You Should Know About Email List Validation
Listen NEW! Listen to article In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up,
